Peer-to-peer services in STEM communication, design, and marketing
Science can’t speak for itself. Even the strongest ideas and voices in science need clear, compelling communication to have an impact.
STEM professionals are highly trained experts and innovators in their field, but often lack additional expertise that they rely on for success — in communicating, designing, and marketing their work.
Scientific information needs to be communicated clearly and compellingly across a range of target audiences to make an impact. It needs polished, informative visuals for a strong first impression with professional and lay audiences as well as targeted, inclusive messaging and visual design.
Without planning for these needs, STEM experts miss important opportunities for success, impact, and career advancement.
As an evidence-based, multidisciplinary field focused on promoting knowledge and meaningful understanding, information design is a powerful tool for optimizing the reach and impact of scientific information.
Designing scientific information for optimal understanding and engagement goes far beyond understanding the content and making it look good. It requires attention to the audience, the platform, the context, and the key objectives.
Information design incorporates practices and principles from data visualization, science communication, information architecture, content and instructional design, user experience (UI), graphic design, and more. As applied to STEM content, it also incorporates field-specific expertise.
While good information design is visually appealing, the primary role of aesthetics is to facilitate understanding.
Felice Information Design is a woman- and LGBTQ-owned small business offering comprehensive, peer scientist services in STEM communication, visual design, and marketing services.
Julia Felice, Ph.D. formed Felice Information Design to support scientific efforts to improve human health by amplifying the impact of important scientific information.
Felice Information Design provides specialized, custom services in communication, visual design, and marketing to professionals in a range of STEM fields, with particular expertise in life sciences and statistics. Through this work, Dr. Felice is committed to promoting information and voices that further knowledge and justice within and across fields and communities.